German-Taiwanese Cosmetics and Cleaning Products Conference
The German Trade Office Taipei has organized a delegation trip of five renowned German cosmetics products companies to Taiwan between February 17 - 21, 2020. The delegation visit will create a platform for Taiwanese companies looking for new brands, suppliers or business partners from Germany and is intended to facilitate their entry into the German and European cosmetics market.
The delegation visit began with the “German-Taiwanese Cosmetics and Cleaning Products Conference” today, hosted by the German Trade Office at the Sherwood Taipei, during which these five German companies exclusively showcased their products. The conference was supported by the Taipei Cosmetics Industry Association (TCIA), Taiwan Cosmetics Industry Association (TWCIA), the Taiwan Cleaning Product Association (TCPA), as well as the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW).
“With a total turnover of almost four billion Euro in 2018 and average annual growth rates of 4.1% since 2013, Taiwan is an attractive market for German cosmetics brands. High potential is seen in skin care products, that were responsible for over 51% of the total turnover. Other products include color cosmetics, perfumes as well as fragrances” stated Axel Limberg, Chief Representative and Executive Director of the German Trade Office Taipei, in his opening speech.
Especially as Taiwanese consumers have an increasing demand for premium products made of natural ingredients and that are produced in an environmental-friendly way, Mr. Limberg sees high potential for cosmetics ‘Made-in-Germany’. Furthermore, he also emphasized the importance of bilateralism in his speech: “This delegation visit is a great opportunity to bring Taiwanese and German cosmetics companies together, to cooperate with each other and thus strengthening the ties between our industries.”